Where Experience Meets Execution

My Experience

With over 15 years in eCommerce and operations leadership, I’ve built and scaled businesses, driven strategy, and helped leading brands grow through data-driven decision-making. Here’s a look at my background:

Glacier City LLC

  • Founder & Product Owner | Tucson, AZ | 2017–Present

  • Lead Amazon Seller Central operations for Tube Pro, a top commercial river and snow tube brand—managing forecasting, ads, listings, and channel strategy.

  • Serve as Product Owner for a healthcare technology startup, overseeing development of AI-integrated food screening hardware, market positioning, and go-to-market strategy.

Whitebox / WBX Commerce

  • Co-Founder & Chief Operating Officer | Baltimore, MD | 2013–2024

  • Scaled Whitebox from 3 to 330+ employees, raised $50M+ in funding, and built a leading 3PL technology company.

  • Led forecasting and business intelligence for Amazon Seller Central and DTC brands, helping 20+ clients improve decision-making, planning, and growth.

  • Built dashboards and competitive intelligence tools to support GTM teams and product strategy.

  • Delivered market analysis and strategy for major brands like McCormick, Ricola, and Super Coffee.

  • Drove strategic operations and organizational growth across fulfillment, marketing, and product development.

Connect Applications Integrated

  • Founder & CEO | Baltimore, MD | 2009–2013

  • Led a team of developers and contractors to build custom web applications for 20+ businesses.

  • Partnered with a leading graphics and video firm to create and maintain client websites and instructional content platforms.

Mp3Car

  • General Manager | Baltimore, MD | 2008–2013

  • Streamlined warehouse and prep operations, enabling the company to scale from $200K to $2M+ in annual revenue.

  • Transitioned the Shopify store from 1P to fully 3P using Amazon FBA, improving fulfillment efficiency and margin.